Nicole Graham

Founder and Owner of Emergency ID. Nicole is an incredible entrepreneur with extensive management, business & personnel experience.

Nicole Leo Graham Founder & CEO of Emergency ID Australia

Why choose Emergency ID Australia? Because NO ONE else can offer you ALL this!

We are CONFIDENT in providing the BEST products that have information IMMEDIATELY available when it counts. We are so confident we encourage you to compare us to MedicAlert and Universal Medical ID (our international competitors) so that you can ensure you have the BEST product at the BEST prices, with NO membership or yearly fees and FREE engraving on all your Emergency ID.


Our owners have first-hand experience in the Emergency Services – so we understand the IMPORTANCE of Emergency ID being IMMEDIATELY available.


We are PROUDLY 100% Australian Founded, Owned & Operated.


Paramedics & Emergency Services have made it very clear they want information IMMEDIATELY available to them – there is NO need to pay for a membership/phone relay service that is very OUT-DATED. As Innovation Award Winners we have many diverse products that CAN relay detailed information immediately. Please see our Emergency ID jewellery range, plus our “ACCESSORIES” page to view these options.


We are the genuine Emergency ID you can trust, giving peace of mind to you and your family. Our CROSS logo is simple and instantly recognisable internationally! 1st class products and award-winning customer service.


All orders are sent within JUST 1 to 2 business days of receiving payment!! That’s FAST!


Emergency ID is the MOST INDEPENDENTLY judged multi-award WINNERS in the world, in our field! Including awards in Excellence In Innovation, Customer Service Excellence and many more.


We have HUNDREDS of highly rated reviews on our website, Google and Facebook. We value and encourage our customer’s feedback.


We custom engrave all items as YOU choose, to suit YOUR needs.

The Issues & The Solution

The Issue:

If you were ill, injured, involved in an accident, emergency or medical incident, would those around you know who YOU are, WHO YOU WANT to be NOTIFIED, or whether you have any medical conditions, allergies or medications that could affect your treatment?


The Solution

They will if you have Emergency ID!

Our range includes Emergency ID medical bracelets, medical ID necklaces, Emergency ID Medical Pouches, Emergency ID Wallet Cards, universal IDs, I.C.E. Photo ID Cards, silicone ID wristbands, sports ID, sports wristbands, superior medi alerts, medic bracelets, Emergency ID SPOT packs for your Car & Home, Children’s medical alerts and ID products and much more! Identify yourself with the official universal and worldwide well-recognised Emergency ID.

We are CONFIDENT that if you compare us with our multinational competitors MedicAlert and UniversalID you will find us the best AUSSIE allrounder.

Emergency ID Bracelet

Who can rely on
Emergency ID?

Emergency ID Children's Bracelet

Who could use an Emergency ID?​

There are many situations where this type of Emergency ID could SAVE LIVES, TIME and HEARTACHE.

  • Anyone with a medical condition
  • Health Condition
  • Diabetes
  • Epilepsy
  • Allergies
  • Alzheimer’s/Dementia sufferers
  • Those taking medications that could affect the way they are treated
  • Children with special needs
  • Accident or crime victims
  • Athletes (joggers, cyclists, swimmers ect) who normally carrying NO ID whilst training or competing
  • Those with mental illnesses
  • Those with disabilities Children
  • Travellers – both within Australia and whilst overseas
  • ANYONE: For you or a loved one were taken to hospital, injured or ill and unable to provide their full identity, emergency contacts and medical history.

ANYONE, because you never know when you may need it!


Emergency ID Australia
Based on 107 reviews
powered by Google
Linda Medway
Linda Medway
09:30 29 Sep 21
I found Emergency ID after a lot of searching on the Web for an Australian family based company. It was THE best... decision. My bracelet looks fantastic, the engraving is clear and well defined, and fits really well. I also purchased the seatbelt sleeve, car emergency pack and a few other bits and bobs. I can say that the items all seem to be well stitched, put together and of good quality - very happy with all my purchases. I am so happy, I have just ordered another bracelet and a small medical bag for my emergency more
Eve Wroblewski
Eve Wroblewski
04:36 12 Sep 21
Purchased a medical ID bracelet and a pet tag. Both were fantastic quality. I love the leather cuff bracelet, I haven't... seen that style before. Super happy, thank you!read more
Damian Lee
Damian Lee
02:50 11 Sep 21
I ordered a bracelet for my partner so that we would have peace of mind if she ever needs help and I am not around.... Ordering was simple. Arrived within a week and after a slight adjustment for size is being worn with pride. Thank you for your fast more
Hannah Del Borrello
Hannah Del Borrello
14:18 29 Aug 21
Purchased a wristband style medical alert and a tag for my car keys.The wristband is bright and comfortable to wear... and doesn’t irritate my skin. I can also wear it on my ankle or put the ID plate onto my watch band.Arrived quickly by post and is great qualityread more
Cassie Stapleton
Cassie Stapleton
13:33 22 Aug 21
I absolutely love my medical alert bracelet. I’m asthmatic and have severe allergies so this is helpful . I am happy... to support a local business . The online ordering process was easy, my order was processed quick within 1 day , dispatched the next day and received it within a week . It came neat, with cleaning cloth and medical alert cards I could fill in . The personalised engraving was spot on. Great customer services . Highly recommend . Thanks heapsread more
Franny Hamilton
Franny Hamilton
13:08 27 Jul 21
I’ve always be concerned that the engraving on past medic alert bracelets wasn’t legible, BUT now that I’ve purchased... both a pendant and bracelet from Emergency ID Australia, and the engraving is done with a laser, my information stands out so we’ll !Beautiful product, great customer service, and fast delivery.Will always buy from this company in the future and already have a friend purchase as well when she saw more
Lynn Sinclair
Lynn Sinclair
06:49 03 Jul 21
A great selection of products, for any member of the family. Some styles can have more information on them than others,... so it pays to check out all styles and sizes. Prompt processing and dispatch.My only dislike, is that they are stainless steel, so can look dark and dull, and the gold plating rubs off.As it is something I will need to wear for life, a 9ct gold would be lovelyread more
Donna Goodchild
Donna Goodchild
06:48 02 Jul 21
Quality product. Excellent engraving. I ordered 23.5.21 it arrived 2.7.21. Obviously only had it today so can't comment... on longevity. Overall very satisified. I would rather pay a bit more to support Australian products. We need to be educated about products where, how its more
Susan Culvenor
Susan Culvenor
04:20 27 Jun 21
The bracelet is great, fits nicely and engraving is easy to read. It arrived by post in a timely manner. Very pleased... with service and the more
21:17 24 Jun 21
Fantastic quality allergy bracelet, I recently had to replace one for my teenage daughter and we are really happy with... the quality of this. It is simple but has all the info we need on there. Delivery was fast. We are very happy with our product, thanks !!read more
Evans Family
Evans Family
08:10 18 May 21
We ordered an id necklace for our newly diagnosed diabetic 11 yr old. He chose the one he wanted and it arrived... promptly with all the details inscribed on the back. He feels safer knowing others can look at it and contact the right people should he need help. So glad to have found this Australian company. Thankyouread more
Tanya Saint
Tanya Saint
02:11 17 May 21
the ordering system was easy... the only hard part was deciding what to have engraved on the back of the disc. i found... the price and quality to be very fair when compared to similar products from bracelet was dispatched within a couple of days of ordering, and i am very happy with the end more
Next Reviews
Emergency ID Spots

In an emergency minutes matter! Frontline responders need to make critical decisions about how to treat you. If you’re incapacitated you may not be able to tell emergency services what they need to know. Emergency ID Spots provides immediate access to all your key medical information when it’s needed most.

Measuring your wrist

This is a simple, but important part of ordering your Emergency ID bracelet. Take a minute to watch our video with tips on getting the perfect fit.


Emergency ID Award



  • FINALIST: Australian Small Business Champion Awards 2023
  • SEMI FINALIST: Community Achievement Awards Australia 2022
    • Small Business Award
  • FINALIST: Australian Small Business Champion Awards 2022
    • Online Business Award
    • Business Growth Award &
    • Nicole Graham – Small Business Champion Entrepreneur
  • FINALIST: Australian Small Business Champion Awards 2021
  • FINALIST: Tasplan Business Excellence Awards 2021
    • Excellence In Customer Service &
    • Retail Excellence
  • FINALIST: Greater Port Macquarie Business Awards 2015
    • Medical, Healthcare & Fitness
  • FINALIST: NSW Business Chamber State Awards
    • Excellence In Innovation 2014.
  • WINNER: NSW Business Chamber Regional Awards
    • Excellence In Innovation 2014.
  • FINALIST: NSW Business Chamber Regional Awards 2014
    • Excellence In Business Ethics 2014
    • Business Leader 2014
  • WINNER: Greater Port Macquarie Business Awards 2014
    • Excellent In Innovation 2014
  • FINALIST: Greater Port Macquarie Business Awards 2014
    • Medical, Healthcare & Fitness
    • Excellence In Innovation
    • Excellence In Business Ethics
    • Woman In Business
  • FINALIST: NSW Business Chamber Regional Awards 2013
    • Business Leader–
  • WINNER: Greater Port Macquarie Business Awards 2013
    • Medical, Healthcare & Fitness
  • WINNER: Greater Port Macquarie Business Awards 2013
    • Woman In Business
  • WINNER: HBWN Business Owner of The Year Award 2012
  • WINNER: Commonwealth Bank Greater Port Macquarie Business Awards 2012
  • Judges Commendation: Hastings Businesswomen’s Network Woman In Business Award 2012
  • FINALIST:  Wauchope Chamber of Commerce Awards 2012
    • Excellence in Service
  • WINNER: Customer Care Service Excellence Awards 2011
  • Finalist: Commonwealth Bank Greater Port Macquarie Business Awards 2011



  • Medal for Diligent & Ethical Service
  • Certificate of Recognition for excellent Police work & dedication to duties
  • Certificate from Assistant Commissioner for Ethical Standards
  • Selected to make a presentation to the Police Commissioner & Assistant Commissioners & Regional Commanders
  • Selected to make a presentation on behalf of the NSW Police to the International Police Conference in Darwin NT.
  • Director of NSW Blue Light Committee
  • President of Blue Light Program
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