The Story Behind Emergency ID Australia

“I’ve had open-heart surgery, spent time on life support, PTSD & cancer…of those I found my mental health conditions to be the most life-threatening.”

Nicole Graham is the founder and owner of Emergency ID Australia and commenced this business 16 years ago after seeing firsthand a real need for vital information to be IMMEDIATELY accessible.

Nicole spent 13 years as a POLICE OFFICER, and attended many accidents and emergencies where Emergency ID could greatly benefit both the patients and emergency services.

Nicole also had an intellectually disabled Uncle, who she grew up very closely with, who was hit and killed as a pedestrian by a drink driver. Unfortunately, he lay all night in the morgue as an unidentified person, as he had no ID to advise who he was, where he lived and who needed to be notified.

Then at just 34, and the Mum of 2 young children, Nicole had a serious heart condition causing her to require open heart surgery, spending time on life support and Intensive Care.

The doctor advised her to wear medical jewellery, yet the options were only from overseas organisations & very limited, especially for a young person.

So Nicole started Emergency ID Australia with just a laptop on her dining room table and 5 terrible products.

The business grew, improved and excelled, guided by the requests and demands of its customers.

Emergency ID Australia now has hundreds of quality products, and has been independently judged, winning numerous business awards, including Business Woman of The Year, Excellence In Innovation and many more. Emergency ID is the world leader in this field, with the most diverse range available ANYWHERE and continually advancing to cater to a WORLDWIDE need.

In 2014 Nicole & her family went to Tasmania for a holiday and loved it so much they moved there!

However, after arriving in Tasmania Nicole was diagnosed with Breast Cancer. She is receiving treatment for this and is now recovering well and still very passionate about Emergency ID and its benefits to all.

She definitely understands Emergency ID customers and their needs as well as from the Emergency Services point of view.

Nicole is a wife, mother of 3 and Speaker for Beyond Blue​, as she is passionate about improving mental health awareness in Australia.

Emergency ID rarely advertises and thrives on “word of mouth” referrals from past and present customers.

Emergency ID is always creating new products to cater to a HUGE variety of needs and to drive the importance of wearing or carrying Emergency ID well into the future.


  • FINALIST: Greater Port Macquarie Business Awards 2015
    – Medical, Healthcare & Fitness
  • FINALIST: NSW Business Chamber State Awards – Excellence In Innovation 2014.
  • WINNER: NSW Business Chamber Regional Awards – Excellence In Innovation 2014.
  • FINALIST: NSW Business Chamber Regional Awards 2014
    – Excellence In Business Ethics 2014
    – Business Leader 2014
  • WINNER: Greater Port Macquarie Business Awards 2014 – Excellent In Innovation 2014
  • FINALIST: Greater Port Macquarie Business Awards 2014
    – Medical, Healthcare & Fitness
    – Excellence In Innovation
    – Excellence In Business Ethics
    – Woman In Business
  • FINALIST: Business Leader – NSW Business Chamber Regional Awards 2013
  • WINNER: Medical, Healthcare & Fitness Greater Port Macquarie Business Awards 2013
  • WINNER: Woman In Business Greater Port Macquarie Business Awards 2013
  • WINNER: HBWN Business Owner of The Year Award 2012
  • WINNER: Commonwealth Bank Greater Port Macquarie Business Awards 2012
  • Judges Commendation: Hastings Business Women’s Network Woman In Business Award 2012
  • FINALIST: Excellence in Service Awards 2012 Wauchope Chamber of Commerce
  • WINNER: Customer Care Service Excellence Awards 2011
  • Finalist: Commonwealth Bank Greater Port Macquarie Business Awards 2011

Why choose us?

  • First-hand combined 30yrs emergency management experience & expertise in Police, Fire & Rescue
  • NO membership requirements
  • NO ongoing fees
  • FREE custom engraving
  • Australian Founded, Owned & Operated
  • National office located in Tasmania sending items worldwide
  • Highly rated customer reviews
  • High-quality products
  • Emergency ID suitable for ALL ages & needs
  • Largest & most diverse range worldwide
  • Warranties we stand by
  • NDIS Provider
  • Independently judged multi-award winners
  • Winner of Business Ethics award & Innovation
  • Award-winning customer service
  • Fast turnaround – all orders sent within 2 business days of receiving payment.
  • Order online 24/7

We are CONFIDENT in providing the BEST products that have information IMMEDIATELY available when it counts. We are so confident we encourage you to compare us to MedicAlert, MediBands and UniversalID (our competitors) so that you can ensure you have the BEST product at the BEST prices, with NO membership or yearly fees and FREE engraving on all your Emergency ID. Ensure your Medical Jewellery contains your MEDICAL CONDITION, ALLERGIES and IMPORTANTLY who you want called in an EMERGENCY if you or your loved ones are taken to hospital or involved in an accident or medical incident.

Enquiries: (03) 63811223 (9am to 5pm AEST Mon-Fri).

  • The Emergency ID Australia logo is Trade Mark Registered ® with the Australian Government – IP Australia. This distinct and genuine logo is easily recognisable to alert medical and emergency personnel to your ID products.
  • We are registered with the NSW Office of Fair Trading Business Registration No: BN98356011.
  • We are also registered and certified with Ausbuy and licensed to use their logo on products. We trade Australia-wide.
  • Emergency ID Australia’s written material on products, training materials, brochures, web site, and other media is protected by Copyright ©.
  • Emergency ID Australia is registered with the Australian Taxation Office and our Australian Business Number (ABN) is: 61 347 676 593.