The Story Behind Emergency ID Australia​

Nicole is a straight shooter, transparently honest and with outstanding ethics. She has won many business awards. Her leadership skills are outstanding. She has been everything from the President of the Board of The Australian Companies Institute (AUSBUY), to a Supervising Sergeant, Team Leader, Peer Support Officer, Field Training Officer and Regional Training Coordinator in an outstanding Policing Career, to an entrepreneur who makes things happen, with her “go for it” down to earth attitude.  She has experienced many hardships in life yet stands strong with an incredible attitude of hope and drive for positive change.”

Nicole Graham Founder & CEO of Emergency ID Australia

Nicole Graham is the founder and owner of Emergency ID Australia ​

Nicole Graham is the founder and owner of Emergency ID Australia and commenced this business 17 years ago after seeing firsthand a real need for vital information to be IMMEDIATELY accessible.

Nicole spent 13 years as a Police Officer, and attended many accidents and emergencies where Emergency ID could greatly benefit both the patients and emergency services.

Nicole also had an intellectually disabled Uncle, who she grew up very closely with, who was hit and killed as a pedestrian by a drink-driver. Unfortunately, he lay all night in the morgue as an unidentified person, as he had no ID to advise who he was, where he lived and who needed to be notified.

Then at just 34, and the Mum of 2 young children, Nicole had a serious heart condition causing her to require open-heart surgery, spending time on life-support and Intensive Care.

The doctor advised her to wear medical jewellery, yet the options were only from overseas organisations & very limited, especially for a young person.

So Nicole started Emergency ID Australia with just a laptop on her dining room table and 5 terrible products.

The business grew, improved and excelled, guided by the requests and demands of its customers.

Emergency ID Australia now has over 500 quality products and has been independently judged, winning numerous business awards, including Business Woman of The Year, Excellence In Innovation and many more. Emergency ID is the world leader in this field, with the most diverse range available ANYWHERE and continually advancing to cater to a WORLDWIDE need.

In 2014 Nicole & her family went to Tasmania for a holiday and loved it so much they moved there!

However, after arriving in Tasmania Nicole was diagnosed with Breast Cancer. She underwent treatment for this and recovered well, and still very passionate about Emergency ID and its benefits to all.

She definitely understands Emergency ID customers and their needs as well as from the Emergency Services and patient’s point of view.


Nicole is a wife, mother of 3 and has been a Speaker for Beyond Blue for the past 7 years, where she attends events, fundraisers and companies/businesses to share her story of mental health to increase awareness and improve understanding.  She is a passionate advocate of improving mental health awareness.

Nicole has also assisted the NSW Police Force and Beyond Blue by being on working parties and advisory groups for her experience as a “lived experience” advisor, providing valuable input into the management of mental health within our Emergency Services throughout Australia.

Nicole also held the position of President of the Board of AUSBUY – The Australian Companies Institute, where she lead the board in promoting the need to support Australian Owned businesses throughout Australia.  She has also held other positions on Boards and Committees throughout the years.

Emergency ID rarely advertises outside of social media and thrives on “word of mouth” referrals.  Their major focus is on providing the best possible customer service, making customers the biggest advocates and supporters.

Emergency ID is always creating new products to cater to a HUGE variety of needs and to drive the importance of wearing or carrying Emergency ID well into the future.

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